Identity Crisis

So perhaps “crisis” isn’t the right word, however “confusion” might suit.

As most of you know, I’m a social media junkie. It’s part of my job for goodness sakes! I founded my company around it. This is where I admit that I may have inadvertently screwed with my social media identity personally.

See, I first joined Twitter as @emilysandford. I talked to local people, followed news sites and marketing firms, talked about marketing and all things in my professional life.

About 1 year later, I started my weight loss blog, Skinny Emmie. I started talking about all things weight loss, fitness, and food, which I thought may be annoying to those following @emilysandford and my normal marketing blabber. Thus, @skinnyemmie was started.

I manage several Twitter accounts in addition to my own 2 (and now 3 with company Twitter @authsocial), so it’s not a problem to continue this way. This weekend though, I was at a conference and I didn’t know whether I was @emilysandford or @skinnyemmie. It was about marketing and social media. I have a bigger following at @skinnyemmie. I tweet more frequently there. So would it make sense that I combine the 2 accounts and just be the single person that I am?

Here’s our topic differences:

In the end, it’s all me no matter where I’m tweeting from. I’m thinking of consolidating, but just want some feedback:

What should I do?


  1. says

    Oh Emily/Emmie, how you speak my language. I struggle with the same thing (I’ll take your survey, but wanted to comment here too.) I too maintain 2 online entities, not nearly with the following you have, but I like the idea of having 2, mostly because of the differing audience. I liken it to how we as marketers talk to different customer segments differently. You wouldn’t talk to consumers the same way you talk to small businesses or corporations, right? I also maintain my @maryhenslee persona because I was recently in the job market, and I didn’t think my @theweightress content would help me (might it even hurt me?) when it comes to potential employers, The flip side of the argument is of course that YOU are still YOU no matter where you talk to people. So… I don’t think there is a right or wrong, I think it comes down to content and whether it’s applicable to the audience. That, and how much Twitter wrangling you want to do. No matter where you Tweet, you’re awesome, and I’ll be reading!

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